That, and the fact that they control most of that type of dirt in the
world, creating the most effective cartel today.
Although they're threatened by manufactured diamonds and cheap natural
diamonds (often "blood diamonds", or politically-tainted stones used to
fund violent regimes), they think they can hang on to their high margins
by laser-inscripting the DeBeers name onto stones, guaranteeing their
origin as natural stones mined by respectable people. Their branding goal
is to make "true diamonds" and "DeBeers" synonomous.
On Fri, 23 Mar 2001, Gregory Alan Bolcer wrote:
> That raises an interesting question, what is it
> that makes DeBeers such an overly valued company? Is
> it that they take stuff out of the ground that can
> eventually be made shiny?
> "Meltsner, Kenneth" wrote:
> > I've worked at companies that did ground-related things. They tend to lose big when people realize that third-world nations (an incredibly dated expression, eh?) have lots of ground and people willing to take things out of it or put things in.
> > My personal bias has been towards medical companies, but too many other people have followed the same chain of logic.
> > Ken Meltsner
> Gregory Alan Bolcer | firstname.lastname@example.org | work: 949.833.2800
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