Re: MIT Free

From: Jeff Bone (
Date: Sat Apr 07 2001 - 20:46:56 PDT

Dave Winer wrote:

> >>Sure, it's a good marketing move..
> Why does a famous university like MIT need to do marketing?

Because marketing isn't about becoming famous, it's about flanking
the competition.

MIT competes with other universities for America's best and
brightest. When it wins, it adds reputation, which allows it to
attract even more of the best and brightest. Unsurprisingly, the
"best and brightest" (as we measure them) either often come from
money (i.e., have parents that are likely to contribute) or become
money (i.e., eventually lead to their own endowments.)

Free markets and all. Y know?



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