Electronic Music and Corporate Culture (article)

From: Eirikur Hallgrimsson (eh@mad.scientist.com)
Date: Thu Apr 26 2001 - 09:41:07 PDT


Music of the marketplace
Electronic music and corporate culture are, it turns out, made for each

By Michelle Goldberg
THE YEAR 2000 marks the apogee, long in the making, of the symbiosis
between electronic music and corporate culture. This was the year that Twix
pressed limited-edition vinyl picture discs full of samples and scratches
for the company's promotional DJ battles. It was the year commercials for
Ford Focus conflated the imagery of car production with that of record
spinning, in spots that ended with the words "Detroit Techno" emblazoned
across TV screens, and toy stores started selling DJ Blaine dolls replete
with plastic turntables. It was the year that Groove, an underground rave
movie, was celebrated by many of the same people who are up in arms about
the culture depredations wrought by dot-coms. It was the year, finally,
that revealed much of the hollowness of old dichotomies between hip and
square, corporate and subterranean.


Speaking of emusic, there's a really ugly scheduling conflict here in the Boston area between the Cyberarts festival and the Birdsongs of the Mesozoic annivesary concert on May 5th.


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