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From: Rohit Khare (
Date: Wed Apr 12 2000 - 12:33:04 PDT

[An interesting new spin on Crit-Link, ThirdVoice, etc. I don't see
how they got the A-list info providers so early in the
chicken-and-egg game, though. Do they scan those pages, RSS'em, or do
it manually? Hmm... there must be signed contracts in place to use
all those logos, though. --RK Fullist at] Where you go, Information follows

Mission is redefining the Web customer experience by reshaping
the way content is distributed and empowering users to accept only
information relevant to where they are on the web.

The Annotation network creates clarity and ease for Web users by
providing preferred content and commerce advisors that instantly
serve relevant content to users wherever they are on the web.

The technology (engine and development tools) extends
the content provider brands and drives true customer relationship
management by distributing only relevant content, ensuring high-value
in-context clicks.

Overview is the world's first "Find Engine", a FREE 400K
downloadable browser companion that enhances and simplifies your web
experience. Wherever you surf, accompanies you and
offers, in a separate window, added insights and consumer guidance.
Our network of trusted voices includes CNET, Excite, Gomez Advisors,
mySimon, Rolling Stone, Business Week, Productopia, Merrill Lynch,
and many others. At, our goal is to serve you quality
content in context.

1. Is extremely easy to install and use
2. Provides expert comments when and where you want them
3. Saves time and frustration: you never leave the
web page your on
4. Allows you to confirm information on a site as well as gain
further insights

How Works
After downloading the Annotate Detector, a small 400K browser
companion application, each time you open your browser, the Annotate
Detector opens as well. You decide whether it serves on your desktop
or in your system tray. The detector serves you relevant information
all over the web.

Step 1
Download the Annotate Detector in seconds then learn about your
trusted voices on the Customize page.

Step 2
Go surf. With each new web page, the detector searches for additional
insights from your trusted advisors. The detector lets you know when
information is available.

Step 3
Click on the name of a trusted voice and read selected annotations.
Several annotations may be available for a single page. Each will
open a seperate browser window.

Step 4
Navigate freely within the new window. When you're done the window
will return to the orignal page you were viewing.

The Annotation Network

The Annotate Network is an exclusive group of web content providers.
The most trusted voices, the most respected brands. They serve
preferred content and commerce advisors relevant to our users
wherever they are on the Web.

Join the Annotation Network Today

Please contact Brian Flynn at to obtain
information on becoming a respected voice in our network.

Through the Annotate Network members have a unique opportunity to:

1. Extend brand reach and content awareness both to retain
existing customers and attracting new ones. offers the
only way to stay with subscribers as they leave your site
2. Drive significant traffic to your home site.
3. Tap incremental revenue streams from advertising and e-commerce
4. Provide relevant content and establish your site as "the
voice" in a category
5. Learn about customer behavior and interests through traffic
patterns collected by
6. Achieve significant off-line and on-line awareness through
joint marketing and publicity programs with the Annotation Network

Today the web contains billions of bits of information, but users are
overwhelmed with more clutter, noise and disinformation being added
by the minute. Additionally, there is no way to discern the veracity
or dependability of one subject, product, or idea over another.
Consequently, it is increasingly difficult for publishers to break
through the clutter and drive traffic while providing value-added
information to the customer.

Revolutionary Technology is a revolutionary new technology that adds a new
dimension to the web experience. The software recognizes the user
preferences along with web site content, and instantly serves
relevant annotations from experts or respected voices in a distinct,
separate window. does not alter or infringe upon the web
sites in any way.

Management was incubated for the past year inside of Edwin
Schlossberg Incorporated, a premier interactive design firm., LLC was formed in July of 1999 with the management team
in place since August, 1999.

Edwin Schlossberg, Founder and Chairman - Dr. Schlossberg is the
founder of Edwin Schlossberg Incorporated, a 50-member
multi-disciplinary design firm that specializes in interactive
exhibit design, museum master planning, public information systems,
and entertainment sites. Among many others, some notable projects
include the Ellis Island Immigration Museum, ECHO (the Chicago
Symphony Orchestra's education center), Brooklyn's Children's Museum,
Sony Wonder Technology Lab, and the Pope John Paul II Cultural Center
in Washington, D.C. Dr. Schlossberg is the principal designer of all
ESI projects. He is a also renowned author and lecturer on
interactive design and experiences, including work with Home Box
Office, Intel Forum on Trends in Home Computing, Yale University
School of Architecture, and others. Dr. Schlossberg also sits on
numerous Advisory Committees, including New York City Outward Bound,
The World Game Institute and others. He holds the following degrees:
Doctor of Philosophy, Science and Literature, as well as a Master of
Arts from Columbia University; Bachelor of Arts from Columbia College.

Brian Flynn, Chief Executive Officer - Brian Flynn has over eight
years of experience in marketing and communications, including
product development, branding, advertising/public relations, database
marketing and interactive communications. Prior to joining, Brian was a Senior Vice President, Management Director
at Foote, Cone & Belding (FCB) in New York, a top worldwide
advertising and communications company. During the previous three
years, Brian was Vice President, Director of Marketing Communications
for Citibank in North America. Prior to that, Brian was the Senior
Product Manager for Internet Banking at Citibank. Brian also serves
as the Marketing Advisor for SOHOnet, a provider of web content
management solutions. Brian holds a degree in business from
Georgetown University.

Vince Trantolo, Chief Operating Officer - Vince Trantolo was most
recently Director of Business Development at SOHOnet, a provider of
web content management solutions. His responsibilities included
development of channel relationships, direct client sales and
creation of financing relationships. Before his position at SOHOnet,
Vince worked at Chase in the Foreign Exchange Multi-National Sales
group. At Chase, he provided complex foreign exchange hedging
solutions to clients in the high technology field. Vince worked for
JP Morgan as an Associate in the Fixed Income group from 1994 to 1996
and for Price Waterhouse in New York City from 1991 to 1994 as an
auditor where his clients included Viacom, the Equitable, the Ford
Foundation and Cravath, Swaine and Moore. He holds an MBA from the
Amos Tuck School at Dartmouth College and a BS in Accounting from
Georgetown University.

James Terry, Chief Technology Officer - James Terry is an
accomplished programmer, analyst, and interface designer. He has more
than fifteen years experience in implementing and leading large
projects in a wide variety of environments, ranging from interactive
video games to the world class multimedia museum, Sony Wonder. His
most recent work has been in the Internet environment, creating the
Nsite portion of the Nike Web site. He is also the author of a
Hypertext browser that predated the Web-Cognetics' HyperTies.

Eric Mauriello, Chief Information Officer - Eric Mauriello has over
five years of experience in technical product management, business
analysis / system design, risk management, strategic planning,
marketing, and information technology. He has a proven track record
in designing and deploying mission critical software with a focus on
functionality. His most recent assignment was VP of Technology
Implementation for Republic National Bank of New York. Eric holds a
degree in Finance from Loyola College and a Certificate in
Information Technology from New York University.

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