TechMediary.com Selects iA and ZOT Group to Build Core Infrastructure

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From: Sally Khudairi (press@zotgroup.com)
Date: Mon Apr 24 2000 - 07:47:20 PDT


For Immediate Release

Contacts:

Press
Roderic Olvera Young
ZOT Group
+1.617.877.1043
roddy@zotgroup.com

Investors
Tom Dudchik
Information Architects
+1.704.367.2049
Thomas.dudchik@ia.com

TECHMEDIARY.COM SELECTS INFORMATION ARCHITECTS AND ZOT GROUP TO BUILD CORE
INFRASTRUCTURE
B2B eMarketplace Applies iA's Patented, XML-Based Metaphoriaź Framework to
Power Real-Time Exchange

CHARLOTTE, NC -- 24 April 2000 -- Information Architects (iA: NASDAQ:IARC)
and ZOT Group today announced they have been selected to jointly develop
core technical infrastructure and functionality for TechMediary.com, a B2B
eMarketplace designed to offer a trusted, global exchange of content,
commerce and community services to buyers and sellers of pre-owned
computing equipment and products.

This partnership combines ZOT Group's expertise in eBusiness strategy
focusing on next-generation Web technologies with iA's patented Metaphoria
Framework. Metaphoria leverages the power of XML and JAVA, enabling
companies to cost-effectively create or participate in emerging B2B
environments by automating the process of formatting and syndicating
content along with eCommerce functionality, to any Website or device
connected to the Net.

TechMediary.com will offer businesses a powerful combination of pre-owned,
mid-high range Unix enterprise servers, desktops and networking equipment,
associated lifecycle of services plus pertinent technical and support
content from a variety of sources. With the aim to consolidate market
supply, promote global liquidity and flatten distribution channels, its
bid-and-ask exchange model provides market based pricing, efficiency, price
discovery and history of market trends. In turn, OEM's are offered a much
more efficient way to flatten their distribution channel for mid- and small
market customer and foreign markets, and lessors a comprehensive value
based forum to resell their products to end users for maximum return.

"At the heart of our eMarketplace lies the spot exchange, where real-time
transactions streamline traditional distribution channels for both mid- and
small market customers as well as foreign markets. Metaphoria enables us to
painlessly aggregate and syndicate disparate service offerings and related
end-to-end eCommerce transactions on the fly," said Bill Crowley, CEO of
TechMediary.com. "Ultimately, using Metaphoria will help us retain
customers by keeping transactions and back-end processes transparent."

"TechMediary.com gains a competitive advantage through Metaphoria's
XML-based architecture for dynamic syndication and aggregation that
eliminates existing barriers to the free, seamless flow of information
across divergent sources," explained Bob Gruder, CEO of iA. "Coupled with
Metaphoria's short development cycles and scalability, TechMediary.com is
on the fast track to becoming a powerful global operation."

"eMarketplaces today face the challenge of finding innovative, scalable,
next generation solutions for driving business across the Web," said Sally
Khudairi, CEO of ZOT Group. "In realizing the TechMediary.com vision, the
answer was simple: Information Architects. Their Metaphoria Framework
efficiently transforms eBusinesses into robust hubs through open-standard,
open-source solutions that enable partners to dynamically swap business
data and functionality anywhere across the Web, on any device, at any time."

ABOUT INFORMATION ARCHITECTS [iA]
Information Architects delivers information management solutions that
empower eBusinesses to securely distribute content and functionality across
the Web. iA's dynamic syndication solutions enable the seamless development
and management of global content and functionality syndication from one
source to any Web site or device connected to the Net. This dynamic
syndication can help companies improve data exchange and collaboration
among co-workers, customers, suppliers and partners. iA's core offering,
the Metaphoria Framework, is an open, patented, XML-based product suite
delivering customized digital information on the Web. Its dynamic
aggregation and syndication technology enable users to access content and
commerce application from any source -- even multiple sources --enhancing
the overall user experience, promoting site stickiness and loyalty, and
augmenting eCommerce-generated initiatives. Further information about iA is
available at http://www.ia.com

ABOUT ZOT GROUP
ZOT Group provides innovative eBusiness strategies that integrate emerging
Web standards, collaborative partnerships and interactive marketing
communications. Leveraging industry-driving technologies such as XML and
various initiatives from the open source community, ZOT Group combines
technical and strategic industry analysis with the vision necessary to help
clients gain a competitive advantage. ZOT Group partners with clients,
strategists and integrators to provide top-level counsel, insight and
master planning for innovative, high-impact results. As key players in
interactive communications, ZOT Group delivers focused consulting services
to a broad range of clients, including early implementers, start-ups, large
organizations and industry consortia focusing on standards and open source
communities. Further information about ZOT Group, its offerings, clients
and team is available at http://www.zotgroup.com/


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