Page3 Girl Zooms into Internet World

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Date: Thu May 18 2000 - 11:51:34 PDT

Hmm...not sure what to make of the Marketing of this software company
which I happen to have shares in...

Page3 Girl Zooms into Internet World

MGI Software is to parade a top 'Page 3' girl at next week's Internet
World 2000 show in a bid to make its products look more alluring.

The Canadian outfit reckons that employing Jodie's not inconsiderably
assets will really make a difference.

" and MGI Software to reveal all at Internet World!" the
company teased in a press release.

But fingered by The Register, MGI was keen to play down its softcore

"It's all in the best possible taste," said Jenny Hodge, MGI's
communications manager.

"It's not as sordid as it sounds... we're not going to be parading
topless girls around the show... she's not going to get her kit off,"
she said.

Apparently, she's there as a "celebrity". Jodie, 20, from Kent, is
being lent to MGI as part of an agreement with Sun spin-off,, part of Rupert Murdoch's digital outfit, News Network.

In another alliance with News Network courtesy of the,
MGI will also be displaying images of Posh Spice's wedding crown
(valued at 120,000), a Chatila diamond and sapphire necklace inspired
by the 'coeur de mer' from the film Titanic (1.2 million) and a
Sunseeker yacht worth 160,000 as featured in the James Bond movie The
WorldIs Not Enough.

The items will be auctioned and the money raised donated to the Red

Asked whether it was fitting to make such a fuss over this stuff,
Hodge said: "People love Posh Spice and David Beckham."

Well, that's all right then.

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