Rand McNally and the Web

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From: Dave Winer (dave@userland.com)
Date: Mon Jun 05 2000 - 11:50:21 PDT


"It is November 1999, and Rand McNally, the world's largest mapmaker - a
1,200-employee company that was family-owned until three years ago - has
lost its way. The Internet and its fascination with free content has changed
the very nature of the mapping business, if not mapping itself. In the past
few years, Rand McNally's leadership in the industry, a position it
laboriously established over 144 years, began to slip. This elite team of
engineers, writers, designers, marketers and salespeople are charged with
stopping that slide. They have gathered on a Saturday at the company's
headquarters in the Chicago suburb of Skokie for the group's first brain
dump. "Today is about the guns going off and starting the race," declares

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