From: Linda (firstname.lastname@example.org)
Date: Sun Jul 16 2000 - 14:46:25 PDT
Lucent announced announced late last month that it was spinning off
its enterprise networks group and naming the new company "Avaya".
“You won’t find Avaya in the dictionary: It’s a made-up word,” said
Donald K. Peterson, Avaya’s newly appointed chief executive. “It’s up
to us to fill it with meaning.”
Don Peterson, the company's CEO, said the new name "sounds open and
fluid - reflecting a company that's open-minded and that provides
seamless, effortless interconnections among people and businesses."
Light-reading.com did a little more research into this in an article
on selecting names for optical networking start-ups:
Don’t pick a name until you know what it means:
Pride comes before a fall. For evidence, look no further than Avaya
Inc., the Enterprise Networks Group soon to be spun off from Lucent
Technologies. According to Avaya, its name is “a new, made-up word
[and] has a certain flair to it that says we're new and different.”
Actually, it’s not new, or made up. Avaya is an old Persian name. Here’s
what the Web site of The Society of Kabalarians of Canada has to say
about people who bear this moniker:
"A driving urge leads you to one experience after another, seldom
finishing what you start. As soon as a challenge is met, boredom sets
in, and you yearn for another experience. Acting on impulse instead
of with forethought has led to many disappointments and bitter
experiences. Your whole nervous system could be affected by the
intense emotional influence of this name."
Not exactly what Avaya had in mind, I suspect.
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