[ZDNet] IBM, MicroStrategy form business software alliance

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From: Linda (joelinda1@home.com)
Date: Mon Aug 21 2000 - 19:39:46 PDT

[News on MicroStrategy today, resulting in an incredible short
squeeze and a gain of 40% in stock price. Around 18% of the
company's float had been sold short.



August 21, 2000 3:53pm
IBM, MicroStrategy form business software alliance

NEW YORK, Aug 21 (Reuters) - International Business
Machines Corp. <IBM.N> and software company
MicroStrategy Inc. <MSTR.O> said on Monday they
formed an alliance under which IBM will provide
MicroStrategy's software, which helps companies to
organize and use data about customers, as part of
IBM's services offerings.

IBM's Global Services division will put together a team
from across various IBM divisions to sell
MicroStrategy's software to IBM business customers,
the companies said in a statement.

MicroStrategy's stock surged, rising 8-1/8 to 29-1/8,
making it a top percentage gainer on Nasdaq. IBM
shares rose 3/4 to 120-15/16 in trade on the New York
Stock Exchange.

The software, MicroStrategy 7, allows companies to
develop programs that analyze large data warehouses
and provide business insight about individual

For example, MicroStrategy software allows companies
to deliver personalized messages to customers via
telephone, fax, e-mail and the Web. Customers can
also set preferences to filter when and how they want to
see information sent by a company.

MicroStrategy will also incorporate IBM's software
products, which help developers combine Internet
technologies with traditional databases, to create new
ways to handle information on the Web.

The alliance is part of a push at IBM to partner with top
software companies who willing to develop their
products to be compatible with IBM's software and
hardware in order to gain access to IBM's customers
and marketing resources.

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