Re: [] Krispy Kreme Heats Up

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From: Bill Stilwell (
Date: Fri Aug 25 2000 - 13:06:13 PDT

On Thu, Aug 24, 2000 at 06:38:37PM -0400, Linda wrote:
> We're deprived of Krispy Kremes up here in Canada. Are they really
> *that* good?

Not for long: (Warning, URL will
change starting tomorrow to I-don't-know-what; you'll be able to
search for it.):

In less than four years, Krispy Kreme has gone from having ninety-five
stores in thirteen states, to 155 stores in thirty states, with plans
to expand to 500 by 2005. After going public in April of this year,
its stock more than tripled within two months. The first store in
Canada will be in the Vancouver area, a joint venture with Gerard
Centioli, a Chicago restaurateur who is the Krispy Kreme area
developer for the Pacific Northwest. The Vancouver-area store will
probably open in the next couple of years, with six more B.C. stores
to follow by 2007. The company plans to move east, covering the
country, an invasion that is dependent upon finding suitable
partnerships with local business people. Like the Christian Crusaders
of the twelfth century, it will encounter and try to vanquish the
infidels: Tim Hortons, Robin's, Baker's Dozen, Dunkin' Donuts, and
others. The suburbs will be littered with crumbs; coffee will be

Various Canadian entrepreneurs have already solicited Krispy Kreme,
trying to get a franchise, but have been turned down by the company,
just as dozens of potential U.S. franchisees were spurned. "They need
to have the right passion for the product," a company spokesperson
said. They need to be ready to take the sacrament.

Bill Stilwell                                              
It's all margins.
Oh, just read my weblog:

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