From: JTS - MCDLXXXVI (jts7@duke.edu)
Date: Sat Sep 09 2000 - 20:10:09 PDT
Kent, "marketing cannot be proven to drive sales"? I'd like to know where
you're coming from with this. To me, it's twigging the <insert tomwhore>
meter. What's your definition of proof here, what's your market/product
range, and what's your backup?
I say: marketing drives sales. So there.
JTS
On Sat, 9 Sep 2000, Kent Spaulding wrote:
> But, we do agree that marketing cannot be proven to drive sales - and yet
> marketers responsible for campaigns like the iMac and the New Beetle (same
> person, now) pull in the big bucks. Of course, who couldn't sell
> those designs? Which is right back where we started... electrics and
> even hybrids are not designed to have mass-market appeal.
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