Re: New OC Status symbol....

Ron Resnick (
Thu, 6 Aug 1998 19:30:23 EDT

In a message dated 98-08-06 18:06:35 EDT, you write:

<< > BMW TESTS NEW SUV -- The internal working codename is E53. But
> reports say BMW will invent a new "marketing-speak" name for its new
>sport utility
> vehicle, such as "sport activity vehicle" or "extended mobility vehicle."
How about "commando motility unit" (inadvertently acronym friendly for the
east coast) - "action figure included"? Anyway, I wonder if they're going to
capitalize off the Outback's appeal - the car that will go absolutely
everywhere in the worst driving conditions. PLUS, you get lots of neato
action toys with the Outback - rugged trunk accessories to get you through
your rugged day. Built-in toolbox even. I'm picturing a BMW-logo'd set of
jumper cables.

>Whatever you
> call it -- one thing is for sure: BMW's entry in the SUV market will call
> South Carolina home. This 4-wheel-drive hybrid, based on the 5-Series
>sedan, is
> expected to be built alongside the Z3.
The car that looks like a sneaker.

It's slated to arrive in time for a 2000 model-year launch .
Why2k? Lexus has two NEW SUV's now. Hard to imagine the market will bear so
many luxury SUV's - but I guess BMW's done their homework.