Re: Is this a joke?

Tim Byars (
Tue, 5 Jan 1999 14:22:51 -0800

Without Jobs' marketer's eye, Apple would never have made a noise, let
alone a difference. But in Silicon Valley, even more in the mid-'70s era
that spawned Apple than today, marketing was something at which engineers
turned up their noses. Engineers design chips and write software; they make
things that people use, things that matter, things whose value can be
objectively determined: Does it work? Is it fast? Is it cheap? Marketers,
on the other hand, deal in people's subjective perceptions, the intangibles
of taste and image and brand -- slippery things that an engineering culture
distrusts. On the Silicon Valley totem pole, great engineers are the people
who make a difference; great marketers just make money.



"All human beings are aware of the same truth. The difference is in the way that we distort it." - Woody Allen, Deconstructing Harry