Lessons Learned from Pro Wrestling

Mike Masnick (mike@techdirt.com)
Fri, 15 Jan 1999 08:07:03 -0800

I never thought that I would be posting about Pro Wrestling to FoRK, but
just came across:


and thought some of you might be interested.

The intro:
by Andy Bourland

The next time you want to
take in a lesson on highly
effective marketing practices, I suggest you
take a couple of hours out of your already
busy schedules and plunk yourself down in
front of your TV for Monday Night Raw.

That's right. I want you to watch professional
wrestling for two hours. I confess: I do it
every Monday night.

Why? Because there is a seamless connection
between pro wrestling content and its
marketing objectives. We as online marketers
often forget about the wisdom of a strong link
between the two, and watching Monday Night
Raw could serve as a weekly reminder.