Hotel Consolidator # / FF Satisfaction

Rohit Khare (
Mon, 04 Aug 1997 18:18:35 -0400

[IMHO: I think FF loyalty is least important to the "traditional" FFs who
have to fly anyway. FFPs have created a *new* market of "invented" FFs who
have invested in *more* travel because FFPs exist -- smaller and separate
from the mainstream which Power found. OTOH, this small market is *all*
*gravy*: more new profits. --RK]

Who Are They Talking To?
We love looking at survey results, especially when they don't come anywhere
close to the comments and opinions we get from the readers of InsideFlyer.
For example, the latest J.D. Powers and Frequent Flyer magazine survey on
the level of satisfaction frequent flyers have with domestic airlines,
including the relative weight of importance. Here's what they say you said:
on-time performance (22%), airport check-in (15%), schedule (15%), seating
comfort (12%), gate location (9%), aircraft interior (7%), flight
attendants (6%), food service (5%), postflight services (5%) and frequent
flyer programs (4%). What's scary is that they say they asked over 7,000
"frequent flyers" who determined that frequent flyer programs were the
least important of these factors. And the search for intelligent life

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Rohit Khare /// MCI Internet Architecture (BOS) ///
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