Rohit Khare (
Fri, 3 Dec 1999 12:56:17 -0800

[middling-old bits, to be sure. Glad it's out there finally. Dying
for the history-perma-cache... RK]

With Backflip, finding your way back just got easier. Now you can
save any page you want and instantly find it again.
With Backflip, here's what you get:

With the click of a button, Backflip instantly saves any Web page you
want into Yahoo-style folders. Backflip does the work of organizing
for you! There's no limit to how many pages or how often.

Personal Search
Did you ever wish a search engine would show only what's important to
you? The things you've seen before but just can't remember where?
With Backflip, you can search for any word or phrase you want, and
Backflip quickly finds the relevant pages you've saved. And only
those pages. You get your personal view of the Web.

(Coming soon... our History Search feature. You'll be able to find
any page you've ever seen -- whether you've saved it or not!)

Anywhere Access
You can log into your private Backflip account from any computer. At
home, work, school, or traveling you'll get the same great benefits
of automatic organization and personal search

You must remember this

Rafe Needleman
November 30, 1999

On Monday, the startup formerly known as iTixs unveiled its product
and its new official name: Backflip. As if to prove that there was
good reason to run in stealth mode, just last week that I began
hearing rumors of other companies doing things very similar to

Backflip makes a Web site that stores your bookmarks. It can read
your current bookmarks and quickly store new Web addresses. It
automatically files sites according to the company's Yahoo-like
taxonomy (which you can overrule), and it keeps a running list of the
sites you visit most frequently. I'm finding it a surprisingly useful
service, both because it's easier to use than the browsers' bookmark
features and because your bookmarks travel with you from computer to

Backflip's challenge is to build a real business from this free
service. CEO Tim Hickman (the guy who came up with the stealth
strategy) wouldn't discuss in detail the deals he wants to do, but it
is clear to me that offering personalization services for existing
Web sites would be a solid, potentially profitable strategy that
would pop Backflip out of the difficult consumer Web service market
and make it a nice infrastructure play.