[Red Herring] Idealab grapples with reality

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From: Robert S. Thau (rst@ai.mit.edu)
Date: Tue Oct 24 2000 - 06:49:02 PDT

Adam Rifkin writes:
> How in heaven's name does Idealab squander six million bucks a month???

Among other things, by blowing it on a building in the priciest
commercial district in Boston (right on Newbury St., three blocks down
from the Armani and Versace couture boutiques), which is still under
heavy renovation.

(It's the former Waterstone's bookstore, which had prior incarnations
as a furniture store and movie theater, and was originally built by
some kind of spiritualist movement which has since faded away, but
obviously had money to burn once on fancy stonework).


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