Re: Apple: The Inside Story of Intrigue, Egomania, and Business Blunders.

John R Chang (JRChang+@CMU.EDU)
Sat, 20 Dec 1997 01:02:22 -0500 (EST)

On Fri, 19 Dec 1997, I Find Karma wrote:

> Has anyone yet had a chance to read the unexpurgated history of Apple

I bought it as soon as I heard about it. It's the WSJ reporter's first
book, and in some places you can tell. The organization of the content
was slightly disorienting: he seemed to jump around in time to cover a
subject, instead of using a linear, chronological organization. As such,
a lot of topics were introduced multiple times (you think: hey, didn't I
read about that before?) But the book is really packed full of detailed,
well-researched information, and there are some very fascinating stories.
Did you know that Bill Gates tried to persuade Apple to license the Mac OS
back in 1985? Did you know that Apple and Novell actually ported Mac OS
to the PC architecture? Did you know Michael Spindler had stress attacks
where he would hide under his desk? I didn't. Overall, I'd recommend
this book to any avid Apple follower or any business-minded person who
wants to gain insight from a fascinating case study in organizational

John Chang
School of Computer Science, Carnegie-Mellon University
JRChang+@CMU.EDU |