Tim Byars (tbyars@earthlink.net)
Sun, 13 Sep 1998 18:34:36 -0700

MTV back to musical roots, with '90s twist

LOS ANGELES (Reuters) - MTV has refocused
on its music roots, helping its ratings
and relations with the $38 billion music
industry, but long gone are the days when videos
on the music network set the pace in the

``We felt it was time to rejuvenate music
videos and repackage them primarily in response
to our audience,'' said Van Toffler,
general manager for MTV's Music Television service.

Total household ratings were up 25 percent
to 0.5 in the second quarter and its prime-time
ratings were up 17 percent to 0.7 for the
same period, according to Nielsen Media

Just to put these pathetic numbers in perspective.

Monday Night Pro Wrestling (Nitro on TNT and WWF War Zone on USA) regularly
draw a 4.5 - 6.0 PER SHOW! With a combined in the area of 9.5 to 11.0



"The public wants what the public gets, but I don't want what society's got" - Paul Weller

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