Tog on Software Design

Rohit Khare (
Tue, 19 Mar 96 09:04:25 -0500

Tog on Software Design

Bruce Tognazzini, Sun Microsystems, Inc.
ISBN 0-201-48917-1, paperback, 432 pages
List price: $29.95 U.S.

"An amazing combination of technical depth and humanism, which is always
relevant, often witty, and sometimes very moving."
--Jean-Louis Gassee, Chairman and CEO, Be, Inc., former President of the
Product Division, Apple Computer, Inc.

"Tog takes us on an extraordinary journey as software design crawls out of
the operating system of computers and on to the landscape of networks and new
media content. He is a gifted hands-on designer who weaves a very compelling
--John Sculley, former CEO, Apple Computer, Inc.

"Vintage Tog--great potential with a taste of nuttiness. Intelligently
bombastic. Insightfully outrageous."
--Don Norman, Vice president, Apple Computer, Inc.
Author of Things That Make Us Smart

The computer industry is poised for its second great revolution, and within
ten years, society will be in the midst of an equally great transformation. In
Tog on Software Design, Bruce "Tog" Tognazzini, respected industry futurist,
presents his vision of our technological future, detailing the steps computer
professionals need to take now to deliver powerful new technologies in a form
that will profit the industry and benefit society in general.

Tog on Software Design discusses the evolution computers will undergo in the
coming decade, and the impact these changes will have on society as a whole.
You'll find lively, thought-provoking essays on topics from quality management
to the meaning of standards, to corporate structure and cooperation,
interspersed with responses to queries supplied by designers and developers.
These essays will furnish industry managers, programmers, and designers with a
blueprint for success in the coming decade. Discussion of issues surrounding
home, school, and business will give computer enthusiasts a fascinating view
of how their lives will soon be transformed.

Always insightful, often provocative, occasionally controversial, and
perpetually entertaining, Tog provides an easy read that's as accessible to
lay computer users as it is to computer professionals.

Bruce Tognazzini has been an articulate visionary, outspoken user advocate,
and popular keynote speaker from the beginning of the personal computer
revolution. He worked at Apple from 1978 to 1992, during which time he played
a major role in Macintosh interface design. Now he is a Distinguished Engineer
in the Office of Strategic Technology at Sun Microsystems. He is the author
of Tog on Interface, also published by Addison-Wesley.