Yahoo! Finance Story - Yahoo - Heinz Adds Purple Ketchup to Lineup

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Tue, 31 Jul 2001 11:24:08 PDT


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<i>Yahoo - Heinz Adds Purple Ketchup to Lineup</i><br>
<a href="http://biz.yahoo.com/apf/010731/purple_ketchup.html">http://biz.yahoo.com/apf/010731/purple_ketchup.html</a>
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<small><i>By TODD SPANGLER</i></small>

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<small><i>Associated Press Writer</i></small><p>PITTSBURGH (AP) -- Heinz (NYSE:<a href="http://finance.yahoo.com/q?s=hnz&d=t">HNZ</a> - <a href=/n/h/hnz.html>news</a>) is adding ``Funky Purple'' to its crayon
box of condiment colors.<br><table align=left border=0 cellpadding=4 cellspacing=4><tr><td></td></tr></table><p>The company, hoping to build on last year's success with a
``Blastin' Green'' ketchup, said Tuesday the new purple ketchup
will be on store shelves in September<p>In seven months, H.J. Heinz Co. sold more than 10 million
bottles of green ketchup, pushing up total sales by 5.4 percent and
helping the Pittsburgh company boost its share of the American
ketchup market to 59 percent from 55 percent immediately prior to
green ketchup, spokesman Michael Mullen said.<p>With the marketing campaign aimed squarely at children, the
green ketchup came in a new EZ Squirt plastic squeeze bottle,
specially designed with a narrow nozzle to let kids paint their
food with precision.<p>``We knew we had a good idea on our hands. Otherwise, we
wouldn't have launched it,'' said Brendan Foley, general manager of
global condiments and sauces for Heinz. ``But the momentum it
built, the frenzy we saw, I don't know we expected that.''<p>Heinz promises the ketchup keeps the company's signature taste
and recipe, with a little Blue No. 1 and Red No. 3 thrown in to
shade the condiment. The company still makes its traditional red.<p>Next month, kids armed with Heinz EZ Squirt bottles will be able
to draw Harry Potter lightning bolts on hot dogs and renderings of
a certain big purple dinosaur on hamburgers.<p>``Purple is one of the hottest colors for kids right now. In an
era when kids can't get enough monsters and wizards, the bold,
powerful, color purple has reached new heights of popularity,''
said Jay de Sibour, president of the Color Marketing Group, a
not-for-profit international association of designers. ``It's
consistently a kid favorite.''

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valign=top><td width="1%" nowrap><b>More Quotes and News:</b></td><td>HJ Heinz Co (NYSE:<a href="http://finance.yahoo.com/q?s=hnz&d=t">HNZ</a> - <a href=/n/h/hnz.html>news</a>)</td></tr><tr valign=top><td colspan=2><b>Related News Categories:</b> <a href=/n/y/y0012.html>food/beverage</a></td></tr></table><hr align=left width="33%" noshade><center><form
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