"Premium" service won't work (was: Question for Clay and others)

[Clay Shirky]

> For that matter, it would seem to argue that print subscriptions are
> doomed, in the long run, since subscribing to those is even more of a
> hassle... 

To a first approximation, this is already true. Something like 800-900
new magazines launch *every* year. Most do not make it. Furthermore,
newstand sales are becoming progressively less successful, while
an increasing number of subscriptions are coming from places like
credit card companies who are offering what amounts to an offline
version of aggregate subscriptions.

Do not be surprised to see magazines start offering aggregate
subscription models in the next few years, _especially_ TW magazines
offered to AOL subscribers.

-clay