Memeplantation: "Now economy" @ McKinsey

[Rohit Khare]

>it's time to say hello to the "now economy." Never heard of it? 
>You're not alone. Even technology gurus sing different tunes when 
>describing the newest buzzwords.

I will continue to egotistically arrogate the neologism "now economy" 
to myself and track its adoption :-)

This is particularly cool to see in the McKinsey Quarterly. One of 
the class act aspects of the firm is that they track down even people 
who turn down a job offer and send out issues of the McK Q. Of 
course, now, it's a lot cheaper favor that it's electronic...

Best,
   Rohit

>Date: Tue, 12 Feb 2002 19:59:51 -0000
>From: "The McKinsey Quarterly" <mckinseyquarterly@adm.chtah.com>
>To: rohit@knownow.com
>Subject: The McKinsey Quarterly Newsletter - February 2002
>
>If you would prefer to view this newsletter as a Web page, point 
>your Web browser to: 
><http://mckinsey.chtah.com/a/hA8aWqkAG8E6$AHixUQAHYw8TUe/mkq56>http://www.mckinseyquarterly.com/newsletters/2002_02.htm
>
>Greetings from The McKinsey Quarterly!
>
>We have only just said goodbye to the new economy, yet it's time to 
>say hello to the "now economy." Never heard of it? You're not alone. 
>Even technology gurus sing different tunes when describing the 
>newest buzzwords.
>
>The now, or real-time, economy is a complex set of enterprise 
>software products and services that could transform the way 
>companies work. This software could speed up supply chains, cut 
>inventory costs, facilitate cross-company process reengineering, and 
>put more oomph into CRM.
>
>Does it sound too good to be true? The now economy may prove more 
>hype than substance. But powerful innovations are building behind 
>the buzz. Begin figuring it out by reading 
>"<http://mckinsey.chtah.com/a/hA8aWqkAG8E6$AHixUQAHYw8TUe/mkq57>When 
>computers learn to talk"-a primer on Web services, the software 
>standards that allow computer systems to exchange data more easily. 
>The moment for this technology to start taking hold may indeed be 
>now.
>
>See you at the site!
>
>Lang Davison
>Editor, mckinseyquarterly.com
>
>
>This month at 
><http://mckinsey.chtah.com/a/hA8aWqkAG8E6$AHixUQAHYw8TUe/mkq1>mckinseyquarterly.com
>
><http://mckinsey.chtah.com/a/hA8aWqkAG8E6$AHixUQAHYw8TUe/mkq58>Good 
>money from bad debt
>
>Bad debt is draining the profits of banks and industrial companies 
>in Europe, where deadbeats owe more than $900 billion in 
>nonperforming credits. But as the old saw maintains, there may be a 
>pony in there somewhere: a few large banks are figuring out how to 
>make money from Europe's credit woes.
>
><http://mckinsey.chtah.com/a/hA8aWqkAG8E6$AHixUQAHYw8TUe/mkq59>Do 
>retail brands travel?
>
>Great brands should present one face to the world, or so 
>conventional marketing wisdom contends. Yet a McKinsey survey of 40 
>retail and grocery brands finds that retailers relying on a single 
>brand formula may be forced out of some markets-as Eddie Bauer, 
>Marks & Spencer, and Wal-Mart can attest.
>
><http://mckinsey.chtah.com/a/hA8aWqkAG8E6$AHixUQAHYw8TUe/mkq60>Learning 
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>
><http://mckinsey.chtah.com/a/hA8aWqkAG8E6$AHixUQAHYw8TUe/mkq61>Emerging 
>marketing
>
>CRM applications are among the few software products doing well 
>these days. Yet in emerging markets-where sophisticated IT systems, 
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>supply-companies are too wary of introducing CRM.
>
><http://mckinsey.chtah.com/a/hA8aWqkAG8E6$AHixUQAHYw8TUe/mkq62>Moving 
>goods in China
>
>China's transportation and logistics sector is only just starting to 
>develop. Transporting goods is still costly, cumbersome, and slow, 
>yet the business of getting products to market may soon become more 
>competitive-with improved service the likely result.
>
><http://mckinsey.chtah.com/a/hA8aWqkAG8E6$AHixUQAHYw8TUe/mkq63>A 
>regulatory remedy for European broadband
>
>Europe's digital dream has bogged down in the morass of debt that 
>has stalled the region's telecommunications companies, nearly all of 
>which have cut back on capital expenditures. As capital dries up, 
>regulators should be worried-and start rethinking their fixation on 
>low prices for consumers.
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