Memeplantation: "Now economy" @ McKinsey

R. A. Hettinga
Fri, 22 Mar 2002 08:42:37 -0500

At 11:39 PM -0800 on 3/21/02, Mr. FoRK wrote:

> "...the software standards that allow computer systems to exchange data more
> easily."
> More easily than what?
> Isn't easily good enough?

 "More easily" is actuall correct, it being a verbal "Pravda Chart[1]",
part of the standard toolkit for places like McKinsey. :-).


[1]"Pravda Charts" usually consist of:

  A. a single curve, usually with an arrow at the right end, with or
without exponentiation, usually of variable width
    (1)width representing no data, much less magnitude of same, but always
    (2)starting small on the left and practically covering the right side
of the chart),
  B.  running from bottom left to top right of said chart,
  C.  containing no scale on either axis, and
  D.  frequently occurring with a catchy slogan at the bottom, and usually
    (1) ending in an exclamation point.

These charts are frequently used by ostensibly numerate techno-evangelists
and bureaucrats, myself included by reference as a case of the former, to
exhort some kind of mindless behavior,
  A. usually involving a wallet of some kind in free economies, if not
  B. slave-labor in the case of command economies, hence chart's namesake.

See Tufte's seminal "The Graphic(al?) Representation of Quantitative
Information" for details...

Two examples I can think of was an adoption curve presented by a Javatroid
from Sun in a huge packed ballroom at a convention in the Hynes Center ca.
1995(?), and another, representing the number of transactions they would
have get budget to track if people started moving money on the internet,
presented at CFP96 by the Director(?) of FinCEN, the Financial Crimes
Enforcement Network...)


R. A. Hettinga <mailto:>
The Internet Bearer Underwriting Corporation <>
44 Farquhar Street, Boston, MA 02131 USA
"... however it may deserve respect for its usefulness and antiquity,
[predicting the end of the world] has not been found agreeable to
experience." -- Edward Gibbon, 'Decline and Fall of the Roman Empire'