Microsoft On Demand

Gregory Alan Bolcer gbolcer at
Mon Nov 3 12:54:52 PST 2003

This is a press release from our company. [1] We've
been doing a lot of work with Microsoft on validating
both our back end architecture to scale to tens of thousands
of users and delivery of thousands of runnable client apps per
hour.  This scales over even the most hostile of occasionaly connected
desktops and laptops and outperforms the tens of apps/hour
with more traditional app casting technologies.

We took a page straight out of the Citrix/NewMoon adoption
playbook.  Citrix had the same problems when they first
started in that nobody wanted to run their software this
way as they were scared that problems with Citrix would be
blamed on the software vendor.   Being a gold certified partner
gives us tremendous access to the whole Microsoft productline
QA and testing teams so that we can certify a streamed version as
100% compatible to the regularly installed version.  The
gold certified partnership and Windows Server 2003 certification
really do away with those issues altogether.

The other tremendous benefit is that software subscriptions
have always failed inside the enterprise because they typically
get charged for how many installations they have using an SMS
sweep instead of a more reasonable subscription price based on
how many they are actually *using*.

Definitely gives us a step up against our competition....


Gregory Alan Bolcer, CTO  | work: +1.949.833.2800
gbolcer at  |
Endeavors Technology, Inc.| cell: +1.714.928.5476


Press Release

Endeavors Technology's AppExpress Software Becomes Premier Application
Streaming Product Certified For Microsoft® Windows Server 2003

Independent Testing by VeriTest® and new Gold Certified Partner status 
from Microsoft places AppExpress above
the competition in assurances for enterprises and ISVs of a reliable, 
swift mechanism to stream applications to the
desktop on-demand

Irvine (CA) and Cambridge (UK), November 3, 2003 - Endeavors Technology, 
a leader in on-demand application streaming and desktop application 
management, today announces that its flagship product, AppExpress, has 
been certified for Microsoft Windows Server 2003 Standard, Enterprise, 
and Datacenter Editions. This milestone results in Endeavors Technology 
obtaining Gold Certified Partner status with Microsoft. Both 
designations are a first among on-demand application delivery companies.

The independent testing at VeriTest assures customers that AppExpress 
provides the highest levels of reliability, availability, security and 
supportability. The Microsoft Gold partner affiliation maximizes 
opportunities within the Window-based business community.

The certification and partnership highlights Endeavors' on-going 
commitment to providing customers with a reliable, high-performance 
product. AppExpress lowers the total cost of ownership (TCO) by offering 
an enterprise-class solution that changes, in an affordable manner, the 
dynamics of desktop application delivery, installation, usage and 
management. AppExpress enables the rapid deployment of software to 
desktops while providing strong license management control features. 
AppExpress has proven successful as a trialware solution, as well as by 
allowing ISVs to run full-product try-before-buy campaigns that have the 
added advantage of application usage monitoring and anti-piracy controls.

The rigorous independent certification testing process of AppExpress was 
conducted by VeriTest, the testing division of Lionbridge Technologies 
(Nasdaq: LIOX). VeriTest is the only authorized worldwide lab to test 
applications for Microsoft's "Certified for Windows" program. Using a 
set of stringent standards established by Microsoft and VeriTest, the 
program uniquely identifies applications that are secure and manageable, 
and run reliably on the Microsoft Windows family of operating systems.

Microsoft's certification ensures AppExpress has seamless integration 
with Microsoft's industry-leading server platform. Endeavors 
Technology's Windows certification reports are available at

"Microsoft is pleased that Endeavors Technology has achieved 
Certification for Windows Server 2003 Standard, Enterprise, and 
Datacenter Editions," said Dennis Oldroyd, Director, Windows Server 
Marketing, Microsoft Corporation. "Given the critical service 
requirements, customers will choose streaming application vendors they 
can trust to deliver. This certification gives Endeavors Technology's 
customers confidence about choosing AppExpress as a reliable, secure, 
and available Windows solution for their software streaming, license 
compliance, piracy prevention and user management needs."

Endeavors Technology joins an elite group of companies that are 
Microsoft Windows Server 2003 Datacenter certified. They include 
Microsoft Corporation, Citrix Systems, Computer Associates 
International, Inc., IBM Corporation, CommVault Systems, Inc., LEGATO 
Systems, Inc., NetIQ Corporation, NSI Software, Trend Micro, Inc., and 
VERITAS Software Corporation.

About Endeavors Technology
Endeavors Technology's founders and technical advisory board has an 
unrivaled history in developing Internet-based infrastructures. The 
company's flagship product, AppExpress, is an optimized application 
streaming technology that offers the fastest and most cost effective 
deployment of desktop software across the Internet while maintaining 
centralized control and tracking. Endeavors Technology is a wholly owned 
subsidiary of Tadpole Technology PLC, a publicly traded company listed 
in the London Stock Exchange (LSE - TAD), with plants and offices in 
Cambridge, Edinburgh, Bristol (UK), and Irvine and Carlsbad (California, 
USA). For further information on Endeavors Technology, visit the 
company's website

Microsoft, Windows, and Windows Server are either registered trademarks 
or trademarks of Microsoft Corporation in the United States and/or other 
countries. Magi, Magi AppExpress, Magi Secure IM and Magi Enterprise are 
registered trademarks of Endeavors Technology. All other company names, 
products and services mentioned in this document are trademarks of their 
respective owners.

© 2003 Endeavors Technology, Inc., 19600 Fairchild, Suite 350, Irvine, 
CA 92612, phone 949-833-2800, fax 949-833-2881, email info at
All rights reserved; specifications and descriptions subject to change 
without notice.

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