mini criticisms

Meltsner, Kenneth Kenneth.Meltsner at ca.com
Wed Jan 7 10:56:04 PST 2004


And profit optimization, not revenue optimization, is the real goal.
Either sell:

*  lots of units, cheap or

*  relatively few units with large margins

Apple may be using the second approach at first, and as the
market/competition catches up, they could move to the first approach.
Of course, all of this is simplistic at best; the effect of iPod-Mini
sales on downloadable music sales is a big wildcard.

Ken


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