[FoRK] John Shirley, SciAm, "Tyranny of Choice"

Contempt for Meatheads jbone at place.org
Mon Apr 26 11:25:09 PDT 2004

Via Boingsters:


  John Shirley comments on Scientific American article about "Tyranny of  

Writer John Shirley has some interesting things to say about a new  
Scientific American article called "Tyranny of Choice" (paid  
subscription required to read article, you can read more about the  
article on Alternet.)

They suggest there are two basic types of choosers, Maximizers and  
Satisficers. The former aim to make the best possible choice in a near  
obsessive way, the latter tend to settle for 'good enough'. Maximizers  
spend a long time shopping, can't make up their minds what to buy for a  
gift, channel surf like a cokehead searching through the rug for fallen  

Maximizers in particular are prone to unhappiness in our society--there  
are too many choices, just too damn much input in general, and they  
can't deal with it. Satisficers are having a hard time too; they tend  
to go to lower stress options--and those are harder to find. But  
they're less likely to be depressed and suicidal. Link


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