[FoRK] Autodesk EMEA
Gregory Alan Bolcer
gbolcer at endeavors.com
Thu May 6 13:35:58 PDT 2004
Autodesk Makes it Faster and Easier to Trial Software
Streamed AutoCAD 2005 trialware now available to potential customers
across Europe, Middle East and
4 May 2004 – Autodesk, the world's leading design software and digital
content company, has announced the availability of Endeavors
Technology’s AppExpress on-demand application, to enable potential
customers in Europe, the Middle East and Africa (EMEA) to download
AutoCAD 2005 trialware direct from the Internet.
The application means new users can try out the software from their
desktop when it is convenient to them and without the need to wait for a
trial CD to be sent in the post.
“Thanks to Endeavors’ AppExpress on-demand application, Autodesk
technology can be delivered to the customer faster, when and where it is
needed,” said John Goodman, sales and marketing execution manager for
Autodesk’s EMEA Platform Technology Division. “This is a major step
forward in the way our customers can evaluate the full capabilities of
AutoCAD 2005 in the shortest timeframe. The link to the trial version is
on all of Autodesk’s local country web sites. AutoCAD 2005 is streamed
to the desktop over the internet and can be used for 30 days .”
He added that there are around one million existing AutoCAD users in
Europe, and is confident that by making it easier to trial the software,
it will increase demand for the new 2005 version. Already AutoCAD has
been successfully streamed to tens of thousands of new users in the US
over the past year.
The US has also seen increased sales, improved margins and shortened
sales cycles for products such as AutoCAD® 2004, Revit®, and Discreet®’s
3ds max® in the two years since selecting AppExpress on-demand technology.
AppExpress is proving a sound and repeatable business model for
independent software vendors looking for a piracy-free, trackable
solution of putting full product software in the hands of prospects in
the shortest timeframe. It reduces evaluation software costs by
eliminating the process of producing and shipping trialware CD-ROMs to
AppExpress is certified for Microsoft® Windows® Server 2003 Standard,
Enterprise, and Datacenter Editions. Endeavors Technology is a Gold
Certified Partner of Microsoft. More at www.endeavors.com.
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