[FoRK] GM to discontinue Pontiac Bonneville...

Rohit Khare khare at alumni.caltech.edu
Tue Feb 8 18:40:48 PST 2005


Well, now at least I have a 10-year-old, 200K-mile "classic" :-)

> DETROIT (AP) -- General Motors Corp. will stop making the Pontiac 
> Bonneville this summer, saying declining sales and changing customer 
> tastes no longer make the nearly half-century old sedan worthwhile.
>
> No jobs will be lost because the Detroit-Hamtramck factory where the 
> Bonneville is currently made will continue to produce other large 
> cars, including the new Buick Lucerne and Cadillac DTS, GM officials 
> told The Detroit News for a Sunday story.
>
> Pontiac introduced the Bonneville name in February 1957 at the Daytona 
> Beach races, but didn't introduce it as a product line until 1958. It 
> was the first Pontiac with fuel injection and was initially available 
> only as a convertible.
>
> The model evolved over the years into a roomy family sedan with plenty 
> of power. But as the public's tastes in family haulers shifted to 
> minivans and sport utility vehicles, Bonneville's core market 
> evaporated.
>
> ``After much discussion, it is in the best interest of Pontiac to 
> align our product portfolio with where demand is,'' Pontiac spokesman 
> Rick Crooks said. ``Demand in the large car segment has been declining 
> for some years.''
>
> Pontiac has revamped its car lineup with products such as the G6, 
> which replaced the Grand Am, and entered new segments with the Vibe 
> hatchback and Torrent, a small SUV.
>
> Pontiac sold nearly 100,000 Bonnevilles as recently as 1992, but 
> demand fell to 29,852 last year, according to Ward's Automotive 
> Reports. Sales peaked at 135,401 units in 1966.
>
>



More information about the FoRK mailing list