[FoRK] GM to discontinue Pontiac Bonneville...
khare at alumni.caltech.edu
Tue Feb 8 18:40:48 PST 2005
Well, now at least I have a 10-year-old, 200K-mile "classic" :-)
> DETROIT (AP) -- General Motors Corp. will stop making the Pontiac
> Bonneville this summer, saying declining sales and changing customer
> tastes no longer make the nearly half-century old sedan worthwhile.
> No jobs will be lost because the Detroit-Hamtramck factory where the
> Bonneville is currently made will continue to produce other large
> cars, including the new Buick Lucerne and Cadillac DTS, GM officials
> told The Detroit News for a Sunday story.
> Pontiac introduced the Bonneville name in February 1957 at the Daytona
> Beach races, but didn't introduce it as a product line until 1958. It
> was the first Pontiac with fuel injection and was initially available
> only as a convertible.
> The model evolved over the years into a roomy family sedan with plenty
> of power. But as the public's tastes in family haulers shifted to
> minivans and sport utility vehicles, Bonneville's core market
> ``After much discussion, it is in the best interest of Pontiac to
> align our product portfolio with where demand is,'' Pontiac spokesman
> Rick Crooks said. ``Demand in the large car segment has been declining
> for some years.''
> Pontiac has revamped its car lineup with products such as the G6,
> which replaced the Grand Am, and entered new segments with the Vibe
> hatchback and Torrent, a small SUV.
> Pontiac sold nearly 100,000 Bonnevilles as recently as 1992, but
> demand fell to 29,852 last year, according to Ward's Automotive
> Reports. Sales peaked at 135,401 units in 1966.
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