[FoRK] Re: The Solution
jbone at place.org
Sun May 29 16:18:44 PDT 2005
On May 29, 2005, at 5:58 PM, Damien Morton wrote:
> So why draw a line at all. Lets not make business investment in the
> wholesale changing of minds on the same level as business
> investment in capital plant or r&d. Lets encourage business to
> serve markets rather than create them.
BTW, I didn't really recognize until the third or fourth re-read that
you're actually being semi-serious, here. I'd say that warrants a
Let's dig in. What, exactly, are we proposing, here? "Marketing" is
an easy whipping boy, particularly for techies who, like most of us,
have experienced the totally overwhelming anti-cluon zone that seems
to exude from certain "marketing" types. Problem is, "marketing" is
a very ambiguous concept --- even (sadly, perhaps usually) to its own
There's a scientific side to marketing, one that studies such things
as the diffusion of memes and the adoption of new "technologies."
Are we suggesting that we ban that, for fear that such understanding
might be misused?
Or are we simply talking about advertising? If so, I guess we should
be ready to also relinquish Google, free television, and a whole host
of other things. (Come to think of it, that might improve
television. But regardless it's going to massively reduce our
choices in media, among other things.)
I just don't think the cost of putting up with advertising outweighs
the benefits. And ideologically, I'm not sure it's sound to try to
ban it: that action presupposes that people are incapable of making
up their own minds in the presence of marketing / advertising
"data." Perhaps I'm a pollyanna, but I like to believe that people
are smarter than that.
Despite all evidence to the contrary.
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