[FoRK] We've had our day...
Tue Jul 5 12:38:54 PDT 2005
Down here in Brazil (Sao Paulo), I took an hour or so to wander around
a "design and decor": shopping mall near the hotel.
Beyond the usual oddities -- a food court serving Italian, Japanese*,
and other international cuisines in a mall filled with
European-influenced furniture and Persian/Asian rugs -- there were
several businesses clearly American in origin:
* Bob's Burgers
* Dryclean USA International (almost an oxymoron)
* Fast Frame
It's pretty clear, making gross generalizations, that Sao Paulo's
buying classes look to Europe for style -- there's a Williams Sonoma
clone called Spicy with an umlaut over the I filled with Swiss and
German products -- and to the rest of the world for food, they look to
the US for fast service and cheap stuff.
So, that's our legacy: fast and cheap. Not that there's anything
wrong with that, but I would have loved to see a few Prairie or
Craftsman pieces among the generic Scandinavian design-style furniture
and Italian semi-industrial decor (very Milan, I think, although I've
never been there),
* Which isn't surprising, to be honest. There are big Japanese and
German communities in Sao Paulo; it's more bizaare when I encounter a
sushi bar in Johnstown, PA, to be honest.
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