[FoRK] Re: [silk] "Don't be evil"

Jeff Bone jbone
Sat Sep 3 14:10:31 PDT 2005

I would like to point this out to all the idealists / non-conspiracy- 
theorists in the audience:

Yes, at its core revenue principles, Google is an advertising  
company.  Can you think of a *less obtrusive* and *less manipulative*  
advertising operation, anywhere, in any media, on this planet, today?

That's not to say that there is not a SERIOUS meme-engineering meme- 
propagation ideology-shifting capacity problem that needs to be  
considered.  But ask yourself:  does the memeset that GOOG is  
currently steering interfere with your needs?  If not, when it does  
--- how do you compete?  Is the propensity for "evil" worthy of  
agitating against today --- and if so, how?  How do we, as humans  
(and trans- or post-humans, for that matter) "innoculate" ourselves  
against memes that work for others, or even for ourselves in the  
short-term but which are negative in the long-term?

I don't have answers to these questions, but I find them compelling  
--- and unnerving --- in the same way that I found the question of  
"if we enable people to instantly message each other, over mobile  
devices, and non-mobile devices?" compelling and unnerving at Active  
Paper and Activerse.

Tradeoffs.  It's the root dilemma of any significantly, socially  
important engineering project.   I will risk saying:  Oppenheimer  
would agree.


On Sep 3, 2005, at 1:45 AM, Abhishek Hazra wrote:

> >>> It's good to know that someone hates Google even more than I do.
> Don't know about hate , but people are definitely responding  
> negatively/critically to Google's apparent/publicized ubiquity and  
> its big-market Microsoft dreams. So you would be in a community. :-)
> Till you guys put up your own blog, (in case you haven't put up one  
> already) here is one gem from the hactivist-artist extraordinaire,  
> Hans Bernhard: GWEI - Google Will Eat Itself
> "We generate money by serving Google text advertisments on  
> GWEI.org. With this money we buy Google shares. We buy Google via  
> their own advertisment! Google eats itself - but in the end we'll  
> own it! By establishing this model we deconstruct the new global  
> advertisment mechanisms by rendering them into a surreal click- 
> based economic model. We inject a social virus." (From the GWEI  
> website (http://www.gwei.org/gwei/)
> Cheers,
> Abhishek
> _._"Does the Frog know it has a Latin Name?"_._
> On 9/3/05, Jeff Bone <jbone at place.org> wrote:
> Really, Joe.
> I thought *I* was the extremist, here.
> Google *might become* evil --- and is certainly in position for same
> --- but I'm really not certain that their minor transgressions to
> date single them out for this kind of treatment.
> jb
> On Sep 3, 2005, at 1:10 AM, Joe Barrera wrote:
> > Udhay Shankar N wrote:
> >
> >
> >>  http://www.fuckedgoogle.com/
> >>
> >
> > It's good to know that someone hates Google even more than I do.
> >
> > - Joe
> > --
> > Come follow me, out of dark obscurity
> > Follow my torch, pilgrims on the double, march!
> > Through meadows and seas, abbatoirs and libraries
> > The pilgrims increase, boasting they are led by peace
> >
> >
> >

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