[FoRK] interesting little idea: at-gate upgrade auctions
Rohit Khare <
khare at alumni.caltech.edu
> on >
Mon Jun 5 16:28:53 PDT 2006
... the deeper point of this blogpost, that architectural innovation
constrains possible business processes, is another matter entirely....
> In breezed someone else from the event who happily announced he had
> been upgraded to first class. Took a moment before half in joke
> someone said ‘give you $50 for the seat’, but it was a high enough
> price point to show serious interest and see if there was a
> reaction. Then the bidding started in earnest and it was serious,
> to cut a long story short, it was $500 that closed the deal.
> Then the airline blew it, and said that their systems couldn’t
> handle the seat change – again!! Seems it is some sort of one off
> transaction to make an upgrade and must be done before the person
> checks into another grade, or so they said. Actually, I reckoned it
> was a combination of the IT system and the airline’s attitude to
> ‘how things are done around here’ that showed itself in the way the
> staff handled the request.
> Using this argument the airline could have auctioned the upgrades,
> (there were several seats), and taken the extra money. How? Well
> the SOA approach would at the time I checked in asked me if I
> wanted them to enter a bid on my behalf for any upgrade, if so, how
> much I wanted to bid. Then as check in closed the winners would be
> called back and asked to pay their bids, then and only then would
> the checked in transactions be forwarded as completed to the
> existing legacy systems in the normal way.
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