[FoRK] McDonalds Interactive presents at the 2006 International Serious Games Event

Luis Villa < luis.villa at gmail.com > on > Wed Jun 7 10:21:36 PDT 2006

Survey says 'is gullible in the dictionary?'


On 6/7/06, Damien Morton <fork at bitfurnace.com> wrote:
> http://www.mcdonaldsinteractive.com.nyud.net:8080/themostseriousgame.ppt
> Text Of Speech at http://www.mcdonaldsinteractive.com/announcement.html
> McDonald's Interactive announced
> <http://www.mcdonaldsinteractive.com/announcement.html> today that it is
> striking out on its own from parent company McDonald's. The announcement
> was made at the International Serious Games Event
> <http://www.seriousgames.org.uk/index.asp?slevel=0z5&parent_id=5> in
> Birmingham, England. "We can no longer stand by while McDonald's
> corporate policies help lead the planet to ruin," said Andrew
> Shimery-Wolf, co-director of the former Interactive Division.
> McDonald's Interactive was formed four years ago to help the company
> adapt to new market conditions.
> "We began developing a simulation of the fast-food industry, for use by
> managers in developing market strategies." said Division CTO Sam
> Grossman. "When we added a climate simulation module, it showed those
> strategies helping lead to global calamity."
> "Management doesn't seem to care, and we can't sit back and fiddle while
> Rome burns, so our team has decided to break away from McDonald's and do
> something about it," said Grossman.
> The new organization's charter will be to help stimulate mass
> mobilization for policy change. "Mass mobilization has had some huge
> effects," said Dan Licari, the organizer of the International Serious
> Games Event
> <http://www.seriousgames.org.uk/index.asp?slevel=0z5&parent_id=5>. "No
> matter what the government thinks they want to do, they have to act,
> they're pressed into action."
> "Scientists believe that to avoid ever-more-likely calamity, we must
> reduce our emissions by 70% very quickly," said Shimery-Wolf. "Since
> governments won't do that without popular pressure, helping to generate
> revolt is the only responsible choice, the only true CSR."
> He characterized ordinary CSR efforts as "trivial improvements to a
> sinking ship, serving only to reassure passengers" and singled out
> British Petroleum's CSR campaign in particular as just a "slightly more
> polite form of world annihilation."
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