[FoRK] McDonalds Interactive presents at the 2006 International Serious Games Event

Damien Morton < fork at bitfurnace.com > on > Wed Jun 7 10:25:35 PDT 2006

It was a toss-up between the Yes Men and RTmark, as to who the 
perpetrators were.

RTmark won out.

> Survey says 'is gullible in the dictionary?'
> Luis
> On 6/7/06, Damien Morton <fork at bitfurnace.com> wrote:
>> http://www.mcdonaldsinteractive.com.nyud.net:8080/themostseriousgame.ppt
>> Text Of Speech at http://www.mcdonaldsinteractive.com/announcement.html
>> McDonald's Interactive announced
>> <http://www.mcdonaldsinteractive.com/announcement.html> today that it is
>> striking out on its own from parent company McDonald's. The announcement
>> was made at the International Serious Games Event
>> <http://www.seriousgames.org.uk/index.asp?slevel=0z5&parent_id=5> in
>> Birmingham, England. "We can no longer stand by while McDonald's
>> corporate policies help lead the planet to ruin," said Andrew
>> Shimery-Wolf, co-director of the former Interactive Division.
>> McDonald's Interactive was formed four years ago to help the company
>> adapt to new market conditions.
>> "We began developing a simulation of the fast-food industry, for use by
>> managers in developing market strategies." said Division CTO Sam
>> Grossman. "When we added a climate simulation module, it showed those
>> strategies helping lead to global calamity."
>> "Management doesn't seem to care, and we can't sit back and fiddle while
>> Rome burns, so our team has decided to break away from McDonald's and do
>> something about it," said Grossman.
>> The new organization's charter will be to help stimulate mass
>> mobilization for policy change. "Mass mobilization has had some huge
>> effects," said Dan Licari, the organizer of the International Serious
>> Games Event
>> <http://www.seriousgames.org.uk/index.asp?slevel=0z5&parent_id=5>. "No
>> matter what the government thinks they want to do, they have to act,
>> they're pressed into action."
>> "Scientists believe that to avoid ever-more-likely calamity, we must
>> reduce our emissions by 70% very quickly," said Shimery-Wolf. "Since
>> governments won't do that without popular pressure, helping to generate
>> revolt is the only responsible choice, the only true CSR."
>> He characterized ordinary CSR efforts as "trivial improvements to a
>> sinking ship, serving only to reassure passengers" and singled out
>> British Petroleum's CSR campaign in particular as just a "slightly more
>> polite form of world annihilation."
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