[FoRK] Personal Data

Tom Higgins <tomhiggins at gmail.com> on Wed Oct 3 13:44:51 PDT 2007

In the ongoing ebb and flow of privacy where do we stand now? Open all
over or cloaked with  protection?

---------- Forwarded message ----------
Subject: EFFector 20.38: Newsweek Exposes Telcos' Secret Lobbying Campaign

* MySpace and Facebook Plan to Use Personal Data for
"Targeted Advertising"

Personal data is a hot commodity. All sorts of businesses
trade in data concerning what we buy, how much credit we
have, where we live, what our interests are. This
information is sold to advertisers, who then eagerly use it
to more precisely target people whom they hope will be
interested in their products, leading to all of those
annoying catalogs that litter your doorstep, for example,
or the junk emails that choke your inbox every day.

Luckily for the advertising industry, modern web users have
begun voluntarily providing all of their personal details
on social networking sites like Facebook and MySpace. Users
of these sites happily upload all sorts of personal
information about what books and music they like, where
they shop, who their friends are, and where they live.
While users of these sites may imagine that they control
the information on their profile pages, advertisers are
salivating at the thought of all that personal data just
waiting to be processed, analyzed, and turned into profit.

Recently, both Facebook and MySpace have announced plans to
do just that.

Find out more in our post:
http://www.eff.org/deeplinks/archives/005454.php

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