[FoRK] The first thing we do, let's fire all the salesmen

Aaron Burt aaron at bavariati.org
Thu Jul 23 17:41:01 PDT 2009


Interesting turnaround strategy for a niche business software company:
Fire your sales force, offer to install your product on a trial basis,
let the "presales" techs/engineers focus on making customers happy, send
invoices to happy customers.

http://www.theglobeandmail.com/report-on-business/ceos-bold-prescription-for-profit-turnaround/article1223953/

Trial-then-buy should work great for a techie company with few or no
good sales people.  It'd work badly for OSS or alternative-energy
products, where install costs dominate.  Dang.



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