[FoRK] Clever, Indeed

geege schuman geege4 at gmail.com
Fri Oct 23 14:27:31 PDT 2009

<Not only does choosing a mobile platform over a customary 30-second spot
reduce marketing cost, but licensing an existing game also means savings.
"It's a clever idea," said mobile-marketing consultant Raven Zachary,
president of Small Society and founder of iPhoneDevCamp. "Licensing game
technology saves VW considerable development cost and time to delivery. And
the cost of six cars is not bad considering the cost of doing a print
campaign or TV campaign." >



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