[FoRK] Canon to begin acquisition of the ".canon" Top-Level Domain name

Jebadiah Moore jebdm at jebdm.net
Tue Mar 16 23:17:11 PDT 2010


http://www.canon.com/news/2010/mar16e.html

Canon Inc. announced today that it will begin the acquisition process for
> the top-level domain name ".canon," based on the new generic Top Level
> Domain (gTLD) registration system.


> The non-profit organization ICANN (Internet Corporation for Assigned Names
> and Numbers), which maintains and regulates the Internet's addressing
> system, has rigorously evaluated the current gTLD string of characters'
> societal value, utilization purpose, and use in an organization's
> operations. At its International Public Meeting held in June 2008, however,
> ICANN approved the relaxation and liberalization of the new gTLD system
> adoption rules. Following this meeting, a number of disputes arose
> surrounding whether the entry procedures were fair and adequate, and it was
> expected that the new gTLD system would commence registration application
> within 2010 at the earliest. The new gTLD system is expected to allow a
> company name, brand name, geographic region, or service type to be used as a
> gTLD within website and e-mail addresses.


> Along with its expanding global business activities, Canon will continue to
> provide online information and services to its users, consumers, and other
> stakeholders, across the world's countries and regions. With the adoption of
> the new gTLD system, which enables the direct utilization of the Canon
> brand, Canon hopes to globally integrate open communication policies that
> are intuitive and easier to remember compared with existing domain names
> such as "canon.com." Canon has made the official decision to begin
> necessary procedures to acquire ".canon" upon the introduction of the new
> system. Following approval for the new gTLD system, which is expected to
> take place after the latter half of 2011, Canon will make full use of the
> new domain name to increase the convenience and effectiveness of its online
> communications.


Info on the new program here:
http://www.icann.org/en/topics/new-gtlds/program-en.htm

Seems like a logical extension.  The no-individuals policy seems a little
strange, especially since this will inevitably lead to the rise of
businesses who will operate registries for you.  And it seems like a gamble
for most companies, at least in the short-term, since .canon will probably
have the same sketch factor as canon.biz and the like.  Plus, what's their
main domain going to be? canon.canon?  www.canon?

Maybe useful for conglomerates, though, or companies with a lot of products
warranting individual sites: coke.coke, sprite.coke, etc.

-- 
Jebadiah Moore
http://jebdm.net


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