[FoRK] Canon to begin acquisition of the ".canon" Top-Level Domain name

Jeremy Apthorp nornagon at gmail.com
Tue Mar 16 23:24:11 PDT 2010

perhaps just http://canon/ ?


On 17 March 2010 17:17, Jebadiah Moore <jebdm at jebdm.net> wrote:
> http://www.canon.com/news/2010/mar16e.html
> Canon Inc. announced today that it will begin the acquisition process for
>> the top-level domain name ".canon," based on the new generic Top Level
>> Domain (gTLD) registration system.
>> The non-profit organization ICANN (Internet Corporation for Assigned Names
>> and Numbers), which maintains and regulates the Internet's addressing
>> system, has rigorously evaluated the current gTLD string of characters'
>> societal value, utilization purpose, and use in an organization's
>> operations. At its International Public Meeting held in June 2008, however,
>> ICANN approved the relaxation and liberalization of the new gTLD system
>> adoption rules. Following this meeting, a number of disputes arose
>> surrounding whether the entry procedures were fair and adequate, and it was
>> expected that the new gTLD system would commence registration application
>> within 2010 at the earliest. The new gTLD system is expected to allow a
>> company name, brand name, geographic region, or service type to be used as a
>> gTLD within website and e-mail addresses.
>> Along with its expanding global business activities, Canon will continue to
>> provide online information and services to its users, consumers, and other
>> stakeholders, across the world's countries and regions. With the adoption of
>> the new gTLD system, which enables the direct utilization of the Canon
>> brand, Canon hopes to globally integrate open communication policies that
>> are intuitive and easier to remember compared with existing domain names
>> such as "canon.com." Canon has made the official decision to begin
>> necessary procedures to acquire ".canon" upon the introduction of the new
>> system. Following approval for the new gTLD system, which is expected to
>> take place after the latter half of 2011, Canon will make full use of the
>> new domain name to increase the convenience and effectiveness of its online
>> communications.
> Info on the new program here:
> http://www.icann.org/en/topics/new-gtlds/program-en.htm
> Seems like a logical extension.  The no-individuals policy seems a little
> strange, especially since this will inevitably lead to the rise of
> businesses who will operate registries for you.  And it seems like a gamble
> for most companies, at least in the short-term, since .canon will probably
> have the same sketch factor as canon.biz and the like.  Plus, what's their
> main domain going to be? canon.canon?  www.canon?
> Maybe useful for conglomerates, though, or companies with a lot of products
> warranting individual sites: coke.coke, sprite.coke, etc.
> --
> Jebadiah Moore
> http://jebdm.net
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