[FoRK] Canon to begin acquisition of the ".canon" Top-Level Domain name

Benjamin Black b at b3k.us
Wed Mar 17 01:12:59 PDT 2010

Best of luck resolving that.  Forget buggy resolvers, compliant
resolvers will do the wrong thing often: "Oh, a host named canon?
I'll just go ahead and tack your domain on the end and look that up."

This is a case study in how utterly bankrupt ICANN is.

On Tue, Mar 16, 2010 at 11:24 PM, Jeremy Apthorp <nornagon at gmail.com> wrote:
> perhaps just http://canon/ ?
> j
> On 17 March 2010 17:17, Jebadiah Moore <jebdm at jebdm.net> wrote:
>> http://www.canon.com/news/2010/mar16e.html
>> Canon Inc. announced today that it will begin the acquisition process for
>>> the top-level domain name ".canon," based on the new generic Top Level
>>> Domain (gTLD) registration system.
>>> The non-profit organization ICANN (Internet Corporation for Assigned Names
>>> and Numbers), which maintains and regulates the Internet's addressing
>>> system, has rigorously evaluated the current gTLD string of characters'
>>> societal value, utilization purpose, and use in an organization's
>>> operations. At its International Public Meeting held in June 2008, however,
>>> ICANN approved the relaxation and liberalization of the new gTLD system
>>> adoption rules. Following this meeting, a number of disputes arose
>>> surrounding whether the entry procedures were fair and adequate, and it was
>>> expected that the new gTLD system would commence registration application
>>> within 2010 at the earliest. The new gTLD system is expected to allow a
>>> company name, brand name, geographic region, or service type to be used as a
>>> gTLD within website and e-mail addresses.
>>> Along with its expanding global business activities, Canon will continue to
>>> provide online information and services to its users, consumers, and other
>>> stakeholders, across the world's countries and regions. With the adoption of
>>> the new gTLD system, which enables the direct utilization of the Canon
>>> brand, Canon hopes to globally integrate open communication policies that
>>> are intuitive and easier to remember compared with existing domain names
>>> such as "canon.com." Canon has made the official decision to begin
>>> necessary procedures to acquire ".canon" upon the introduction of the new
>>> system. Following approval for the new gTLD system, which is expected to
>>> take place after the latter half of 2011, Canon will make full use of the
>>> new domain name to increase the convenience and effectiveness of its online
>>> communications.
>> Info on the new program here:
>> http://www.icann.org/en/topics/new-gtlds/program-en.htm
>> Seems like a logical extension.  The no-individuals policy seems a little
>> strange, especially since this will inevitably lead to the rise of
>> businesses who will operate registries for you.  And it seems like a gamble
>> for most companies, at least in the short-term, since .canon will probably
>> have the same sketch factor as canon.biz and the like.  Plus, what's their
>> main domain going to be? canon.canon?  www.canon?
>> Maybe useful for conglomerates, though, or companies with a lot of products
>> warranting individual sites: coke.coke, sprite.coke, etc.
>> --
>> Jebadiah Moore
>> http://jebdm.net
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