Aaron Burt aaron at bavariati.org
Fri Oct 7 12:46:44 PDT 2011

On Fri, Oct 07, 2011 at 07:22:29AM -0700, Gregory Alan Bolcer wrote:
> That's Job's magic, the jedi mind trick that people truly believe
> they are smarter by using a Mac.  It's just a tool.  Like any other
> it has it's applicability and inappropriateness.

Current issue of IEEE Spectrum (which went to press before the death) has a
great article listing four takeaways from Jobs' later career.

1. Start with the system design, then let HW and SW flow from that.
2. "It's not the consumer's job to know what they want," that's YOUR job.
3. Control the buying/service experience as much as possible.
4. Design for Americans, in America.

All four of those take a lot of confidence and experience to pull off.
Generic replaceable Cxx execs (e.g. Sculley) don't have the experience or
knowledge for that.  But promotion from within is soooo passe...

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