[FoRK] Mining humans was Re: Big Data
Adam L Beberg
beberg at mithral.com
Sun Feb 5 11:57:48 PST 2012
Koen Holtman wrote on 2/4/2012 5:19 AM:
> In big data about humans, there is no such technical argument about how
> big the data needs to be. There is just the assumption that more data
> inevitably leads to more knowledge, more profitable ad placement, a more
> efficient economy, etc.
Except the whole mining idea is a load of bull. Sell ads. More ads.
Noone cares about anything but the ability to push ads. That's what
happens when every single company on the internet has the same business
model. Facebook, Google, Yahoo... MORE ADS.
So the only data point to care about is if human X has the subset of
psychological disorders that make them fill their empty lives with
STUFF, and which one. Healthy people don't click on the ads, healthy
brains ignore ads and anyone the slightest bit techie AdBlocks, so they
are NULLs as far as the internet cares. Operational costs in the hopes
their friends are more disorderly ;)
You know, hoarders, cat ladies, the Home Shopping Network watchers. The
ones keeping up with the Jones - "Bob has X, I need X!" (friend
recommendations). Oh look a candy bar with 2000% markup in the checkout
lane (geo aware). Am I pretty enough (demographic targeting)... etc.
Amazon has some great research about identifying the type of ads that
work since they do multiple forms on the main page - by psychologists
identifying personality disorders.
So all this big data analytics is fancy cover and happy happy wrapping
on a dark art. The only thing to data mine is mental disorders. Because
at the end of the day, that's the only way ads work.
So huge amounts of data is not needed. Just reliable labeling and
victory - the right kind of ads for the disorder. And the label data is
sellable, so you don't even have to do any mining once everyone is
labeled properly, which should be quite soon.
The next great battle is tech lobbyists vs drugs. Healthy people buy
less stuff and damage GDP, so expect the FDA to start banning effective
drugs soon. Remember, a mentally healthy internet is an out of business
Adam L. Beberg
More information about the FoRK