[FoRK] Facebook. HATE SO MUCH

Stephen D. Williams sdw at lig.net
Fri Jun 1 17:51:51 PDT 2012

Saw this earlier.  Pretty brazen interpretation of intent and reuse of content.  I tend to think that both Facebook and the 
advertiser would be liable for commercial use fees, perhaps even in spite of contract language.  I'm sure they'll argue that the 
quid pro quo is provision of the service for free, and that will likely succeed.  However, the existing ads are basically normally 
paid ads, so they are following a standard commercial model.  That model generally requires that your comments and likeness be 
compensated when used for "commercial use", in the copyright sense.


On 6/1/12 5:33 PM, Joseph S. Barrera III wrote:
> -------- Original Message --------
> Subject:     [IP] On Facebook, 'Likes' Become Ads
> Date:     Fri, 1 Jun 2012 20:27:49 -0400
> From:     Dave Farber <dave at farber.net>
> Reply-To:     dave at farber.net
> To:     ip <ip at listbox.com>
> ---------- Forwarded message ----------
> From: "Monty Solomon" <monty at roscom.com <mailto:monty at roscom.com>>
> Date: Jun 1, 2012 7:42 PM
> Subject: On Facebook, 'Likes' Become Ads
> To:
> On Facebook, 'Likes' Become Ads
> May 31, 2012
> SAN FRANCISCO - On Valentine's Day, Nick Bergus came across a link to
> an odd product on Amazon.com: a 55-gallon barrel of ... personal
> lubricant.
> He found it irresistibly funny and, as one does in this age of
> instant sharing, he posted the link on Facebook, adding a comment:
> "For Valentine's Day. And every day. For the rest of your life."
> Within days, friends of Mr. Bergus started seeing his post among the
> ads on Facebook pages, with his name and smiling mug shot. Facebook -
> or rather, one of its algorithms - had seen his post as an
> endorsement and transformed it into an advertisement, paid for by
> Amazon.

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