[FoRK] what to do with the PRISM database

Damien Morton dmorton at bitfurnace.com
Fri Jul 12 02:04:46 PDT 2013

On Thu, Jul 11, 2013 at 3:08 PM, J. Andrew Rogers <andrew at jarbox.org> wrote:

> On Jul 11, 2013, at 4:43 AM, Damien Morton <dmorton at bitfurnace.com> wrote:
> >
> > I would love to hear your version of a more sophisticate use.
> Two examples, one micro and one macro:
> On a micro level, constructing exquisitely detailed behavior models of
> individuals and manipulating their decisions. People are aware of neither
> the extent of the influence of environmental cues on their decisions nor
> the specific mapping of cues to the decisions they make. While this has
> always been a point of exploitation, computers are much better at it than
> people are. Marketers are not exploiting it now because their tool chains
> are inadequate for the purpose.

You are talking about targeted advertising with the goal of priming people
to certain kinds of [political] behaviour and thinking?

> On a macro level, take the micro case, generalize it to arbitrary entities
> and scale it up. These continuously record and model the aggregate dynamic
> patterns and shapes in the "flow" of entities and their transactions in
> space and time, how those flows continuously evolve, and the various
> equilibria therein. Not only does it make it simple to unblind anonymous
> entities and their relationships not possible using classic social graph
> analysis but a sophisticated analysis and manipulation of the environment
> can dynamically alter the behavior of a population in aggregate while
> making it look like a natural shift. Generalized versions of this are the
> bleeding edge of sophisticated analysis that can be done today. Reality
> looks far more clockwork than chaotic under this type of analysis.
> Part of the imagination gap is that the vast majority of people in
> industry are using crude and extremely limited platforms like Hadoop that
> are incapable of being used for applications like these. It is projecting
> the inadequacies of their tool chain onto the possibility space.
if not hadoop, what?

> > We don't know what kind of analytics are being
> > applied to the data stream.
> You are correct, we don't know what is done with the data.
> However, the data streams are standard feedstock for entity flow analysis.
> If you are doing this type analysis, what is being called "metadata" is
> actually the primary data you are interested in. Still, that does not imply
> that this is what it is being used for.
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