Re: Water bottles increase sales at United?

Joseph M. Reagle Jr. (
Wed, 29 Apr 1998 09:21:15 -0400

At 01:57 AM 4/28/98 -0700, Rohit Khare wrote:
>The main psychic lesson is the feeling of control: with a sport bottle,
>passengers are back in control of their water supply, not at the mercy
>of open glasses which must be consumed or lost (who can leave the tray
>table down in coach? who will risk turbulence?). Very subtle, and very

Water has always been an extremely important issue. There are a whole number
of religious, spiritual, and political issues involved. Control over water
rights and flow is a critical issue to many US states, as well as countries

Jim Miller once passed on an observation at a diplomatic meeting we were
attending that there were 3 bottles of water next to every flag: Swiss,
German, and Fench. (I think). Hopefully, whatever delegation you were from,
you'd be mollified. The neutral water tasted pretty good to me.

Joseph Reagle E0 D5 B2 05 B6 12 DA 65 BE 4D E3 C1 6A 66 25 4E independent research account