From: Nicolas Popp (firstname.lastname@example.org)
Date: Thu May 04 2000 - 00:38:53 PDT
They are getting your true personal identity in exchange for free pictures
development (cannot lie to have your pictures sent to the right address).
That's very valuable info.
Once they have nailed your exact consumer profile, they can monetize it
through highly targeted advertising...
Also, watching pictures and getting your friend and family to watch your
pictures online is probably one of these "sticky" activities...
In other words, it is the same idea as the free ISP stuff. Look at NetZero
and some of the deals they have closed lately and you'll see why they are
getting the money...
ps: as far as the name, who would have thought that Yahoo! would become a
world renowned brand...
From: B.K. DeLong
To: Adam Rifkin -4K; FoRK@XeNT.CoM
Sent: 5/3/00 7:06 PM
Subject: Re: Someone please tell me why Snapfish.com is worth $40 million in
At 01:11 PM 05/03/2000 -0700, Adam Rifkin -4K wrote:
>What kind of brand name is Snapfish anyway?
One of the only domains available that sounded remotely cool? It seems
.com startups these days base their name on whatever domain they can get
without shelling out millions. It doesn't seem to matter that it has
nothing to do with the product.
-- B.K. DeLong Research Lead ZOT Group
617.642.7149 email@example.com http://www.zotgroup.com
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