RE: Someone please tell me why is worth $40 million in funding?

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From: Mike Masnick (
Date: Thu May 04 2000 - 16:56:06 PDT

At 12:38 AM 5/4/00 -0700, Nicolas Popp wrote:
>They are getting your true personal identity in exchange for free pictures
>development (cannot lie to have your pictures sent to the right address).
>That's very valuable info.

Maybe I'm missing something, but I don't see how that's particularly
valuable. They find out your address. So what?

>Once they have nailed your exact consumer profile, they can monetize it
>through highly targeted advertising...

Okay, I can't tell if you're serious or joking with that sentence. We have
a rule at my company which is that we're not allowed to use "monetize". I
think it's one (of many) of the more overhyped terms that's used today that
doesn't really have a meaning. Any time anyone suggests that word, we dig
down to see what they really mean, and use that explanation. "Monetize"
doesn't mean anything - in fact, it often means "we'll figure it out later"
which is just as good as saying "we won't do a damn thing with our data".
As for the "highly targeted advertising" see my comments above... Do they
have any more info than your address (and possibly what you like to take
snapshots of)? That's not highly targetted.


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