RE: Someone please tell me why is worth $40 million in funding?

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From: Nicolas Popp (
Date: Thu May 04 2000 - 17:10:48 PDT


First, I am reasonably guessing here. I don't know the real specifics about
this company.
I don't even know what kind of profiling info they require from you (I would
expect them to ask for specific demographic info as well). It is just a
typical business model when you give things away.

As far as "tell me where you live and I will tell you who you are", try

and see for yourself...


-----Original Message-----
From: Mike Masnick []
Sent: Thursday, May 04, 2000 4:56 PM
To: Nicolas Popp; 'B.K. DeLong '; 'Adam Rifkin -4K '; 'FoRK@XeNT.CoM'
Cc: ' '
Subject: RE: Someone please tell me why is worth $40
million in funding?

At 12:38 AM 5/4/00 -0700, Nicolas Popp wrote:
>They are getting your true personal identity in exchange for free pictures
>development (cannot lie to have your pictures sent to the right address).
>That's very valuable info.

Maybe I'm missing something, but I don't see how that's particularly
valuable. They find out your address. So what?

>Once they have nailed your exact consumer profile, they can monetize it
>through highly targeted advertising...

Okay, I can't tell if you're serious or joking with that sentence. We have
a rule at my company which is that we're not allowed to use "monetize". I
think it's one (of many) of the more overhyped terms that's used today that
doesn't really have a meaning. Any time anyone suggests that word, we dig
down to see what they really mean, and use that explanation. "Monetize"
doesn't mean anything - in fact, it often means "we'll figure it out later"
which is just as good as saying "we won't do a damn thing with our data".
As for the "highly targeted advertising" see my comments above... Do they
have any more info than your address (and possibly what you like to take
snapshots of)? That's not highly targetted.


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