More on PointCast.

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Wed, 28 Aug 96 21:39:54 PDT

Rohit, why didn't you tell us they got the Times? Yipes. -- Adam


New Channel Brings Depth and Analysis of
The New York Times To The PointCast Network

CUPERTINO, California, August 27, 1996 -- PointCast Incorporated, the
leading provider of network news via the Internet, today announced that
The New York Times will begin broadcasting on the PointCast Network in
the fall. The New York Times's content will draw upon coverage from the
newspaper as well as original reporting developed for the electronic

The PointCast Network is a free news network that broadcasts
up-to-the-minute news and information directly to a viewer's computer
screen. It can be downloaded for free at

PointCast has reached an agreement with The New York Times Electronic
Media Company to provide a channel on the PointCast Network. The new
channel will be made available to PointCast viewers throughout the
United States. The New York Times Electronic Media Company produces the
newspaper's Internet site, The New York Times on the Web
(, as well as the newspaper's service on America Online
(@times, keyword: times). PointCast and The New York Times Electronic
Media Company will work together to optimize the delivery of The New
York Times content for PointCast viewers.

"The PointCast Network is a natural extension of our efforts to broaden
the reach of The New York Times in electronic media," said Martin
Nisenholtz, president of The New York Times Electronic Media Company.
"The capabilities of this network represent an opportunity for us to
deliver dynamic and visually rich content and advertising to PointCast
users all over the United States while providing marketers on The New
York Times channel significant control over the timing and frequency of
ad delivery."

"The New York Times is one of the most trusted newspapers in the world,"
said Chris Hassett, president and CEO of PointCast. "For the first time,
PointCast Network viewers can tune into The New York Times channel and
read updated news and information throughout the business day."

The New York Times Company Background

The New York Times Electronic Media Company, a wholly owned subsidiary
of The New York Times Company, was founded in 1995 to develop new
products and distribution channels for The Times. In addition to
developing The New York Times on the Web, it produces @times, the
newspaper's service on America Online.

The New York Times Company is a diversified media company including
newspapers, magazines, television and radio stations, and electronic
information and publishing. The company, which had 1995 revenues of $2.4
billion, publishes The New York Times, The Boston Globe and 21 regional
newspapers; publishes nine magazines and conducts related activities in
the fields of golf, tennis, skiing and sailing; and operates eight
network-affiliated television stations and two New York City radio
stations. It also operates news, photo and graphic services; manages
news and feature syndicates, and has several electronic publishing and
new media activities. The company owns a one-half interest in the
International Herald Tribune S.A.S. and has interests in one newsprint
mill and one supercalendered mill.

PointCast Company Background

PointCast was founded in 1992 to provide current news and information
services to viewers via the Internet. Products include the PointCast
Network (awarded "Best Internet Application" by c/net) and PointCast
I-Server for corporate Intranets. The Company has received more than $48
million to date in funding from venture capital firms and strategic
media and technology companies. Top management at PointCast is comprised
of former executives from Adobe, Oracle, Lotus, and Ziff-Davis
Publishing. The Board of Directors includes Dr. Charles Geschke,
President of Adobe; Sanford Climan, Executive Vice President of
MCA/Universal; and representatives from the Company and its investors.

She wants a shoe horn, the kind of teeth.
People should get beat up, for stating their beliefs.
  -- They Might Be Giants